Case study
Sainsbury's, Yatton
New 9,000 sq ft Neighbourhood Hub supermarket
The challenge
Sainsbury's needed permission for a new 9,000 sq ft Neighbourhood Hub supermarket in Yatton, North Somerset. The scheme required a full engagement and consultation programme to demonstrate both need and support in a small community.
Our approach
DevComms delivered targeted political engagement, media management and public consultation including an extensive online consultation with a virtual reality exhibition. We then ran a support generation campaign following submission, generating letters of support on the planning file.
The outcome
210 consultation responses were received with 91% support for improved retail provision and 87% support for a new Sainsbury's. 119 letters of support were secured on the planning file, and the application was approved under delegated powers.
