Case study
Brocks Pine Surf Lagoon
Inland surf lagoon and country park
The challenge
WH White proposed a new surf lagoon and improvements to Avon Heath Country Park in Dorset. The scheme's appeal to younger demographics required a non-traditional engagement approach beyond standard planning consultation methods.
Our approach
DevComms undertook wide scale community engagement including a leaflet drop, project website and public consultation event.
Given the project’s regional reach, additional tailored social media engagement was undertaken across Instagram and Facebook. A campaign also identified and engaged social media influencers within the local and surfing communities, to appeal to a youth audience interested in surfing.
The outcome
Over 460 representations in support were generated. The Instagram account gained 1,091 followers and Facebook 475 followers. 318 people supported the lagoon in pre-submission consultation.
