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George IV - Cambridge

Case study

George IV - Cambridge

Commercial led mixed-use scheme

Cambridge CityMixed-UseEast

The challenge

The George IV site occupies a prominent location on Hills Road in the centre of Cambridge, and includes a listed building that needs to be handled sensitively.

Our approach

Comprehensive public consultation and engagement, including in-person meetings and public consultation events. Public art will be an important part of this project, helping create a sense of place and reflect the local area’s character. We will develop a dedicated programme working with local schools, colleges and youth organisations, giving young people a meaningful role in shaping the proposals.

The outcome

The project is ongoing. Good quality engagement has been undertaken to date, and the project continues to move forwards in collaboration with the local community and key stakeholders.

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