Case study
Moto Hospitality
Pipeline of new motorway service areas across the North
The challenge
Moto Hospitality is bringing forward a pipeline of new motorway service area projects across the North of England. Each scheme requires substantial political engagement with council leaders, cabinet members and MPs, alongside buy-in from parish councils and local communities, within varied planning contexts and local sensitivities.
Our approach
DevComms is providing communications support across the pipeline, engaging political stakeholders at every level, delivering comprehensive public consultation and deploying targeted media strategies to build positive awareness of each scheme.
The outcome
Engagement across the pipeline continues to build political and public support, helping Moto progress its schemes through the planning process in collaboration with local communities and stakeholders.
